Our history

What’s our story?

The Entrepreneur Lifestyle Academy was officially created in March 2017 after years of observations, consultations and work with both entrepreneurs and organisations. A pattern occurred and was observed as the co-founders worked with clients to help them start and grow businesses: many people, some many years into their business, were struggling and the main reason was not due to lack of funds, but rather that they wanted to only execute their work and not have to do all the other things that come along with being in business for oneself.

Over that time, they also noticed another pattern: many of the staff working to develop entrepreneurial or small business programs, hired at entrepreneurship centres or delivering programs to help support entrepreneurs had not been entrepreneurs themselves, and therefore did not fully comprehend its realities. This is how the academy was created.


What’s with the logo?

The Entrepreneur Lifestyle Academy’s logo actually represents a target. The target is a visual representation of the entrepreneur’s vision, mission and objectives. They are often very focused and, the ideal is to hit the middle. Yet, as you might have noticed, our target is not perfect. It has variable sizes of circles. It has off centred circles. It has multiple colors. This represents the reality of being an entrepreneur, of owning and operating a business – even for the most seasoned individual. Our logo was designed to represent the reality of being an entrepreneur: it will never be perfect, it will never be symmetric and it will always share surprises and unexpected results. Yet it is beautiful in its entirety.

"I’m left feeling that starting a business is a hard and difficult task."

Steph | Ottawa, ON

Three words for a slogan?

Much time was dedicated to identifying the right components to best represent the Entrepreneur Lifestyle Academy. It was determined that three words would best describe us:

UNDERSTAND the mindset, the way of thinking that entrepreneurs use;

CHOOSE the culture, all of the little things that make entrepreneurship so wonderful;

LIVE the lifestyle, a lifestyle that influences all aspects of your life.

You will also notice that there is a tagline below the name in our logo: More than a job. It’s a way of life. We purposefully did this to continue to drive the point home that being an entrepreneur, owning and operating a business, is more than just a job we get paid to do. It becomes who we are, it becomes our focus and it goes far beyond what we might regularly do for a job. This is an important mindset shift that needs to occur, which is why it was included directly into the logo.


Who’s our services for?

ELA works with three different types of clients: the entrepreneurs, the organisations/programs who support entrepreneurs and career specialists who guide people to consider entrepreneurship.